In a small bowl, mix the brown sugar, cinnamon, and a pinch of salt.
Roll your risen white bread dough into a rectangle (about 12x16 inches) on a lightly floured surface.
Brush with melted butter, then sprinkle evenly with the cinnamon sugar mixture.
Roll up the dough lengthwise into a tight log.
Using a sharp knife, cut the log in half lengthwise to expose the swirled layers.
Gently twist the two strands together, keeping the cut sides facing up.
Place the twist into a greased loaf pan (or shape into a rustic ring on a baking sheet).
Cover and let rise in a warm place for about 30–45 minutes, or until puffy.
Preheat oven to 350°F (175°C).
Brush the top with beaten egg for a golden finish.
Bake for 25–30 minutes, or until the top is golden brown and it sounds hollow when tapped.
While the bread cools slightly, whisk together:
½ cup powdered sugar
1 Tbsp maple syrup
1–2 tsp milk
Optional: pinch of cinnamon for added flavor
Drizzle glaze over warm or cooled bread before slicing and serving.